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"Ant has been my sales coach for the past 5 months and to say I got an ROI from our sessions would be a MASSIVE understatement. With Ant's help, I 3x my email reply rates, 2x conversions from intro calls to solution presentation and never achieved less than 100% quota attainment. Ant also helped me get promoted to AE in less than 9 months (fastest in Gong history) and help me hit fully ramped AE quota in my first 2 quarters."
Charlie Ezgur
Account Executive, Gong
The Reality About Sales Success in 2025
"Just wanted to let you know I'm on pace for BDR of the month and I'm only 4 months in. Already have 14 demos booked this month!"
Sam Horowitz
BDR
Let's be honest: most sales professionals are:
Sending 100s of emails that get zero responses
Increasing activity metrics but not getting more meetings
Tying their self-worth is tied to their quota
Burning out from "hustle culture" advice that doesn't work
Simply winging it every day with no system in place
The truth is, templates and "quick fixes" aren't the answer. You need a complete system that works consistently.
Join hundreds of sales pros who've transformed their results
Join hundreds of sales pros who've transformed their results
Is This System Right For You?
This playbook is specifically designed for:
If you're ready to build sustainable success, you're in the right place.
SDRs/BDRs who want to exceed quota without burning out
AEs responsible for their own pipeline generation
Sales Leaders who need a proven system to coach their teams
Revenue professionals tired of "spray and pray" approaches
“I’ve gotten to know Anthony over the last few years. Anthony is one of the few people who can actually articulate the importance of combining mindset & effective sales strategies. I recommend this playbook to any SDR, AE, or sales leader who is looking to implement systems into their process so they stop winging it each day.”
Florin Tatulea
Head of Sales Development at CommonRoom
The Inner Game
Build unstoppable momentum with a proven daily system that drives results
The 10 Prospecting Commandments for daily success
Mental strength and emotional detachment techniques
Daily habits and routines that generate pipeline
The Eisenhower Matrix for task prioritization
Understanding and tracking your outbound math
The 80/20 rule for sales effectiveness
Time blocking and calendar optimization
Inside The Complete System
“Ant's thoughtfully laid out course taught me the fundamentals of setting myself up for long term success in generating pipeline. He also helped me identify new ways to get creative with prospecting and engaging with clients to build repeatable and consistent processes."
Joel Phillips
Account Executive, Lattice
The Research Framework
Cut research time in half while doubling your response rates.
Problem statement frameworks and templates
Account tiering and prioritization methods
Signal-based prospecting techniques
G2Crowd and review site research strategies
Job posting analysis for intent signals
Organizational change monitoring
Employee review site intelligence gathering
Competitive intelligence frameworks
"Prior to HubSpot, I was working for a startup and didn't have very much coaching or support. Anthony provided me with what I needed to excel in business development. From the playbook, to understanding my personas."
Jamie Morrison
AE, HubSpot
The Execution Plan
Cut research time in half while doubling your response rates.
3 different sequences you can use today
9-step problem prospecting email framework
Cold calling framework, flow, openers + proven talk tracks + examples
Unique and underutilized LinkedIn tactics
Video prospecting templates you can use today
Follow up and bump templates that don’t annoy your prospects
Multi-channel approach that actually converts
How to re-engage prospects and overcome objections on the phone
Dozens of email templates and examples across industries like Data, HR, Sales, Manufacturing, Legal, Marketing, AI + More
The Tools & Tech
Automate your outreach while maintaining authenticity
Leverage tools like G2 Crowd, Website Data, RepVue, LinkedIn + more to prospect
Learn my favorite ChatGPT prompts to accelerate research and execution
Step by step Email Deliverability Checklist
How to structure your sequences
85+ pages of tactical content & videos walking you through each step
My favorite AI prompts to kickstart problem centric messaging & research
Signal led prospecting, email and cold call examples across multiple industries & verticals
The modern day sequence that actually works (vs old 28 day model)
How to actually detach from the outcome, rewire your mindset + more
Detailed videos of the specific workflows needed to be successful with outbound
The subtle workflows & systems you might be missing from your day to day.. Like account tiering, prospecting worksheet & time blocking
Completely Updated for 2025
The game has changed, and so has this playbook. Version 2.0 includes:
"The framework, mindset, and general approach to prospecting is competitive with every other resource I've explored. My favorite part has been finding a community of hungry, driven SDRs/AEs and more."
David Wasserman
Account Executive
Why Learn From Me?
Hey, I’m Anthony Natoli. I’ve been in sales for over a decade, and have dealt with a lot of ups & downs in my career.
For example, 5+ years ago, in 2019, I had 3 deals in December closed/lost the last week of the Fiscal Year and I put a goose egg on the board.
I also had just hit a rock bottom in my personal life. I was struggling with gambling addiction, tying my self-worth to my work performance, and I had awful habits outside of work.
The next 5.5 years would put me down a heck of a journey.
The last 5.5 years (mostly in the first 2 years) I’ve done a lot to improve myself:
Deep inner work and reflection
Facing challenging inner thoughts
Learning what discipline really means
Re-building my relationship with myself
Intense therapy and investing into coaching
Eliminating old behaviors, habits choices, sometimes a minute at a time
Re-wiring and challenging my self-limiting beliefs
Dozens of books, podcasts, courses, articles, and hundreds of recovery meetings
I’ve lost the weight, paid off the debts, learned to be confident in myself + more.. And funny enough?
The last 5.5 years have been the best in my personal life & professional career. When you work on building the foundation, everything else comes into place. Especially, when you let go of the things you can’t control. Go figure.
I am proof you can excel professionally, while not sacrificing your life & happiness outside of work.
For example, last quarter, I hit 143% of my goal as a full-cycle AE at LinkedIn. Prior to that, I helped rebuild the infrastructure of a Series A Sales Development team as Head of Sales Development.
These systems have been taught to 100s of reps from all different industries and have helped me generate millions in pipeline, empowering me to become a consistent top performer and subject matter expert for all things outbound internally at my company..
And those 3 deals I lost in 2019? Those learnings would propel me into a record setting 2020 at Demandbase, where I hit President’s Club and closed over $2m in ARR. So what changed?
I realized I need systems in all areas of my life. I learned I needed to stop putting work on such a pedestal and focus on what I could actually control. Those systems and reframing of how I view work have lead me to be a seller that customers & prospects actually want to work with.
In this playbook, I teach you those exact systems, specifically for mindset and outbound... Straight from the trenches as an AE myself.
I hope you enjoy it!
Completely Updated for 2025
"Everything you need to become a killer 🔥 rep is in there. Hands down the best investment I ever made. Period!"
Samanyu Kasukurthi
SDR, Nektar.ai
"Elite sellers are driven by prospecting. If you want to up your prospecting game you need to get your hands on Anthony's playbook. Using multiple channels, strategic techniques to capture the attention of your buyer and relevant messaging, this guide will help you drive quality meetings and pipeline. It's a no brainer buy!"
Salman Mohiuddin
Founder, Salman Sales Academy
"If you're looking for a way to bring together all the golden nuggets of prospecting info into a clean, well laid out system, this is it. From developing personas and sending effective cold emails, or nailing your next cold call session, this guide is hugely valuable."
Jake Perkins
AE, ADP
"Straightforward. Actionable. Relevant. He lays out a clear framework to follow that's helped me take the guessing out of my process for consistent execution!"
Ian strider
Sales Development Rep, Workday
“Ant is an expert at pipeline generation. There are a lot of “sales gurus” out there with some pretty poor advice, but his outbound guide is perfect for anyone looking to master the art of outbounding. Highly recommend!”
Kyle Adam
SR AE at Vanta
Start building more pipeline today.
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Regular Price: $197
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Common Questions
How is this different from other sales playbooks?
Most playbooks give you templates and basic tactics. This is a complete system built from real-world experience across multiple industries and roles. You're getting my exact frameworks, mindset training, and proven approaches that work in today's market.
Will this work for my industry?
Yes! The principles and frameworks in this playbook are industry-agnostic. I've personally used these approaches across mortgage tech, HR tech, sales tech, and marketing tech - and my students have succeeded across even more verticals.
How long will it take to implement?
You can start using many of the tactics immediately. The complete system typically takes 2-4 weeks to fully implement, but you'll see results within your first week of applying these principles.
Future You Will Thank You
Show me your habits, and I'll show you your future. Make this investment in yourself and start building the pipeline that drives your success.
The reality is, most successful people don't "feel like" doing the things they need to do every day. But the difference is they do it anyway.
Ready to build sustainable success?
Trusted by over 1k Sales Professionals at companies like:
”Working with Ant is always a pleasure. Not only has he helped me build over $200K in pipeline as I ramp up in a new role, he’s been a resource for my personal life as well - balancing professional and personal priorities while keeping myself in a place where I can reach my goals. No matter where your gaps are as a sales pro, he has the acumen to identify how you can fill them and be successful with scalable, repeatable processes.”
Phil Schnee
AE at DuploCloud
"I’ve gotten to know Anthony over the last few years and I was excited to hear about his new playbook launch. The playbook will not only show you the ‘what’ but also the step by step ‘how’ and ‘why’ to make sure you give yourself the best chance to win when it comes to mindset, productivity and outbound prospecting. In 2025, the best outbound tactics are the ones that require you to get back to the fundamentals and Anthony shows you exactly how he is doing that in his roll as a full cycle AE."
Jen Allen-Knuth
Founder - DemandJen
NATOLI’S NUGGETS OUTBOUND OS
The Proven Prospecting & Mindset System To Help You Consistently Book Meetings In 2025
Regular Price:
$197
NATOLI’S NUGGETS OUTBOUND OS
The Proven Prospecting & Mindset System To Help You Consistently Book Meetings In 2025